Purely Custom Newsletter

Life for the IBD has changed and will continue to change.  With the influences of the internet and the BBS (Big Box Stores), our customers are faced with more choices than ever before.  I’m not telling you anything you don’t already know.  Do we blend in and hope we’ll get noticed, or do we find opportunities to set ourselves apart from “them?”  What is the retail advantage?  The choice is obvious if we want to thrive in this environment, but how?  Deep down, folks still want connections – to people and to places – something to identify with. This is where branding comes in.

Our shop, Cycle Therapy, is in Twin Falls, ID. We’re considered a small city of almost 50,000 people, which can swell to 100,000 on the weekends as we are the retail hub for 2+ hours in any direction. The socio-economic level of our market is generally low-to-mid range. There are currently 4 bike shops in our town (I’m only counting the IBDs, not the BBS, which brings the number of offerings to 7). Until 8 years ago there was only 1 IBD and Target, so the offerings have increased dramatically. Most of our customers are new to riding and would usually look first to the BBS for their bike. What do we do differently to attract that customer? A couple of things……

Purely Custom welcomes Mark Vandiver to the role of Sales and Marketing Manager for Purely Custom, the bike fitting and custom parts side of Seastrom Mfg.  Mark has been in the bike and action sports industry, since starting in a New Jersey bike shop, as a bicycle crazy kid. After graduating high school, Mark moved to California, working for Two Wheel Transit, the premier bike shop of the era. Two Wheel Transit help stoke Mark’s love of bikes and cycling, promoting weekly rides, both on road and off road. It was the mountain biking bug that lead him into bike racing and the next phase of his experience in the bike industry. Through his knowledge .....

Purely Custom’s newest offering for branded top caps is not only great looking but incredibly affordable. Dealers wanting to brand the bikes they sell and rent will love these high end looking caps. These caps come in a variety of colors to complement the bikes you sell. All Purely Custom accessories now have quantity pricing available on the website. Check it out to see how you can increase your bike shops visibility through branding.

A must for every bike fitter is the Purely Custom X/Y Tool. The X/Y Tool works efficiently to document and transfer a rider’s position on a bike. The X/Y Tool makes it simple to document saddle and handlebar position relative to the bottom bracket. With this information, a fitter can easily put a rider back into the proper position if their seat or handlebars get moved. It also makes setting up another bike to fit exactly like the one the person is presently riding a breeze. Put this information into Pure Position Fit Software and find your customer’s perfect new bike.

Check out our basic tutorial video below:

Upgrade your Computrainer to the Kinetic Smart Control providing dynamic load generation and the ability to make adjust while the rider is in motion. Simple installation with included instructions.