Category Archives: Blog
Espresso & Cycling-Legal Doping
I like to imagine the iconic image of a vintage cyclist taking a pause from a ride to knock down an espresso. Although I have a long ways to go to associate with a high level cyclist or even the vision I have in my head, I have been training intensely in my research on espresso. I hope you’ll agree
Building A Bicycle Community
As the landscape continues to change for independent bicycle dealers with news of brands selling direct to customers; many are scratching their heads, some are concerned, and some are confident that the relationship they’ve built with their customers is solid through any changes. We’re talking about building a community and for many bike shops they’re already ahead of the game
The Cutting Edge of Black Engraving
So we’ve been experimenting with a new process of laser engraving here at Purely Custom that has raised some eyebrows. It’s a laser engraving method known as Black Engraving and it’s nothing short of…Wow! We snuck an image of this technique into an earlier blog and people started asking for it. By the way, that’s a good way to cause
The Evolution of Purely Custom
The way Purely Custom came into being is a pretty interesting journey. It starts with a foundation in manufacturing and continues with a company that appears, “meant to be.” To tell this story properly, we need to rewind a bit and go way back to 1928 when Wensil Seastrom, a washing machine repairman in Los Angeles, started manufacturing parts in
